In Pattaya, where cheap draft beer, no-cover bars and hands-on female entertainment reign supreme, opening a private, high-end lap-dancing club would strike many as a dumb idea. But the owners of Coyotee’s A Go-Go plan to do just that later year when they transform the unused second floor of the Soi Marina Plaza bar into Pattaya’s first members-only erotic entertainment venue and the vacant third floor into a disco.
To be called “Slippery Senoritas,” the lap-dancing club will be aimed at Korean, Japanese and affluent Western men looking for an alternative to normal go-go bar fare. Instead of bored Isaan farmgirls doing the chrome pole shuffle, Senioritas will feature a staff of hostesses imported from Bangkok who offer nude lap dances in an intimate setting.
“The entire upstairs will be closed off and each section will be very private. We’ll promise the customers a great lap dance, but exactly how far it goes is up the girl,” said Coyotee’s co-owner Deano.
The sexy entertainment will come at a price, of course. Club membership alone will be 10,000 baht per year with 10 minutes of lap dances likely to cost around 300 baht each, including one large lady drink. Deano noted that the dancers will be prohibited from gulping the drink down, as so often happens with go-go bar lady drinks.
Looking around Coyotee’s at many of the white, aging, overweight and badly dressed customers, both Deano and fellow Coyotee’s owner T.J. acknowledged that the Slippery Senioritas concept cuts against the grain of Pattaya’s Cheap Charlie customer base. But both believe there is a market for a classier, high-end club not only among Pattaya’s increasing numbers of Asian tourists, but among the farangs buying the city’s many luxury condominiums.
Not everyone wants to go to a bar where girls are sticking bananas and dildos in every orifice, Deano said. Many men are, in fact, turned off by the crude and lewd behavior happening an increasing number of Walking Street bars and want something erotic, but a bit more refined.
T.J. said the Thai senioritas will all be outfitted in Victoria Secrets-style lingerie and all have above normal English skills (and likely at least one East Asian language). The club will operate much more like Bangkok’s “G-Clubs” where the customer pays a set rate for a set amount of time she spends with the customer. One drink is included for that time period and the woman will not be allowed to request additional drinks.
Coyotee’s owners expect the club to be up and running by high season. Only minimal structural work will need to be done inside the club, such as adding a new toilet downstairs so that go-go customers don’t walk through the private club to use the current restroom upstairs. The never-used Jacuzzi baths upstairs will be removed and semi-enclosed booths will be put in for new club. And the front of the second floor will be expanded with a glass front and walkway put in.
The plan, less defined at this point, is that the walkway will take go-go or private club members up to a new disco aimed squarely at the highly successful Insomnia disco just across Marine Plaza from Coyotee’s. An escalator outside the club is also slated to take revelers to the second-floor disco entrance.
“We’ve been here for three years now and the top two floors haven’t been used,” Deano said, noting that although Coyotee’s monthly rent is very low relative to other Walking Street bars, the non-refundable key money on the massive building previously known as the “black hole” is among the highest in the area. Utilizing the vacant space will lessen the bite of paying millions and millions in key money every three years.
Of the two bars planned, the disco actually has better odds of making it, at least at first. By its owners’ own admission, Club Insomnia has outgrown its current space and has to turn away customers nearly every night. That overflow has basically kept the decrepit Marine 2 disco in business. Deano believes that, at worst, a Coyotee’s disco could take over that market from Marine.
But even the members-only club idea shouldn’t be dismissed outright. The Coyotee’s duo is not the only bar owners planning a similar addition to their existing venues. A well-known Soi Diamond bar may soon see the addition of an upstairs “VIP Room” where the action can get a little steamier, all for the price of course.
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